Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal of digital marketing is to reach and engage potential customers, increase brand visibility, drive website traffic, and ultimately, generate leads and conversions. By leveraging digital platforms and analytics, marketers can track and measure their campaigns' performance, allowing for targeted and data-driven marketing efforts.
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